• Privacy Policy

Privacy Policy for Printarelle

At Printarelle we value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use and safeguard your information when you visit our website, shop with us, or interact with our services.

The data controller is DexPixel Limited, trading as Printarelle, 17 Rose Garden, Rose Hill, Annabella, Mallow, Co. Cork, Ireland, P51 P6VH.

1. Information We Collect

We collect personal information in several ways:

  • Account and order information: When you make a purchase, sign up for an account, or contact us, we collect information such as your name, email address, phone number, shipping and billing addresses, and payment details.
  • Personalisation details: Where you order a personalised product, we collect the names, dates, messages or other text you supply for that item.
  • Website usage: We collect data related to your use of our website, including IP addresses, browser type, and browsing behaviour, using cookies and similar technologies. This helps us improve our website's functionality and user experience.
  • Communication with us: If you contact us by email, phone or our contact form, we may collect the details of your enquiry, including your personal and order information where applicable.

2. How We Use Your Information

Your personal data is used for the following purposes:

  • Order processing: To process and fulfil your orders, including payment processing, shipping and returns.
  • Customer support: To assist with enquiries, provide support and communicate order updates.
  • Marketing and communication: With your consent, we may send you marketing emails about new products, special offers and updates. You can opt out at any time.
  • Improvement of services: We use website usage data to improve our website's performance, user experience and product offerings.

3. Legal Basis for Processing

We process your personal data on the following legal bases under GDPR:

  • Contract: Processing necessary to fulfil your order.
  • Legal obligation: Processing required to comply with applicable law, including tax and accounting requirements.
  • Legitimate interests: Improving our website and services, and fraud prevention.
  • Consent: Marketing communications, where you have opted in.

4. Data Sharing and Third-Party Services

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes. We share data with trusted providers only where needed to run the business:

  • Shipping: We share the delivery details needed to send your order with An Post.
  • Payments: Payments are processed securely through Shopify Payments and the payment methods offered at checkout. We do not store your full card details.
  • Platform and email: Our store is hosted on Shopify, and marketing and order emails are sent using Shopify's email tools.
  • Analytics: We use Google Analytics and Google Tag Manager to understand how the site is used.

5. Data Security

We implement industry-standard security measures to protect your personal data from unauthorised access, alteration, disclosure or destruction. We use encryption technologies for sensitive payment information and comply with all applicable data protection laws, including the General Data Protection Regulation (GDPR).

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting and reporting requirements. Order data is typically retained for 7 years in line with Irish tax law.

7. Your Rights

Under GDPR and Irish data protection law, you have the right to:

  • Access: Request a copy of your personal data.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data, subject to legal obligations.
  • Restriction: Request that we limit how we use your data.
  • Portability: Request your data in a commonly used, machine-readable format.
  • Objection: Object to processing based on legitimate interests or for direct marketing.
  • Opt out: Unsubscribe from marketing emails at any time via the unsubscribe link, or by contacting us directly.

To exercise any of these rights, contact us at info@printarelle.com. We will respond within one month. If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Data Protection Commission at www.dataprotection.ie.

8. Cookies and Tracking Technologies

We use cookies to enhance your shopping experience. Cookies are small data files stored on your device. You can manage cookie preferences through your browser settings or our cookie consent tool. Blocking certain cookies may affect how the website works.

9. Children's Privacy

Our website is not intended for children under 16, and we do not knowingly collect or store data from children. If we learn that we have inadvertently collected such information, we will take steps to delete it promptly.

10. Updates to this Privacy Policy

We reserve the right to update this Privacy Policy as needed. Any changes will be posted on this page and will be effective as of the date posted.

11. Contact Us

If you have any questions or concerns regarding your privacy or our data practices, please contact us:

Printarelle (trading name of DexPixel Limited)
17 Rose Garden, Rose Hill, Annabella, Mallow, Co. Cork, Ireland, P51 P6VH
Email: info@printarelle.com
Phone: 089 255 6159

Last updated: August 2026